Big placard, hoarding and posters are put up on highways. This essay is going to focus at the marketing mix strategy for Samsung particularly targeting some Samsung products such as S4 mobile phone and also other electronic products such as TV, Camera and many more, as well as, delving into proper comprehension of the marketing mix strategy concept.
Samsung also sponsors major events. Samsung offers a wide range of products in different product categories. Advertising is a form of promotion; however, not all promotions are advertisements.
Furthermore, with adequate and efficient budgeting the company will avoid unnecessary loss of the funds aimed for promotions Marketing. As a matter of truth, in US today every house hold has a TV set and at least a desktop computer. The firm should be influenced by the target for the product, the budget for the promotional campaign, promotional campaign purpose, the marketing environs in which the company operates and the legal bylaws about what the company can promote and how it can promote it.
But when other competitors launch a smartphone with identical features, Samsung lowers the price and easily prevents the reduction of its market share due to the launch of the competitor.
Skimming Price —Samsung uses skimming price policy. For instance, 4ps of samsung Samsung launches new products with different variants of storage capacity, it prices the product higher.
Retailers dealing in technology generally have to include Samsung in their offerings, because of the brand being world-famous.
To take the advantage of the huge number of followers of celebrities, the brand has invited many celebrities to be the brand ambassadors and promote the product. The four marketing mix concepts are applicable in all marketing companies and businesses. Samsung promotes new products using newspapers and digital media.
Internet today, is the best medium for marketing because technology has dominated the markets and customers nowadays prefer searching for the commodities they wish to purchase via the internet. Samsung invests a lot in research and development to deliver the best products to its customers.
Product, Price, Place and Promotion. Some of the medium channels the company can consider using include; internet, TV, Magazines or print media, Radio and many more.
The product also refers to that object or thing that brings money after being sold; these products include; S4 mobile phone, TV, fridge, camera, just to mention but a few.
As a matter of concern, whether the company is synthesizing the product or buying the product for resale, they need to determine what product characteristic or features will attract their aimed market. The products can be classified into five categories and they are: According to evidenced research the 4Ps should be perceived as one unit and prearranged to support each other.
Understanding the Marketing Mix Strategy Concept Product The marketing mix 4ps of samsung concepts are significant to comprehend since they enable the marketer to visualize on the target market with the help of the 4Ps.
Business scholars argue that, a product is worth as must as the populace is ready to offer money for its exchange or purchase. Samsung believes that advertising the best form of promotion to engage potential consumers and position the brand. The Marketing Mix section covers 4Ps and 7Ps of more than brands in 2 categories.
The place for the above mentioned products should guarantee that the product gets to the exact place at the appointed time without loss or damage. The competitor pricing enables the marketer to categories the pricing in an outstanding manner that will overshadow the competitor and remain as the best choice for customers.
Samsung has not succeeded in becoming the leader in other product categories. The distribution is the strength for Samsung. The company offers Mobile devices, Televisions, Home Appliances to the consumers.
Also, Samsung is a not a first mover in these product categories and thus it has to defend its position in the market. Promotion is a strong pillar in the marketing mix of the company. Besides advertising, Samsung also uses different promotional tactics to make customers buy the product.
Samsung is a market leader in smart phones and is a dominant player in market for home appliances. Samsung also distributes its products using a single distribution company in a particular location that further distributes the products to other locations.
This action will protect the company from being prosecuted or charged for illegality in promotion ventures.
All these help in understanding the pricing strategy in the Samsung marketing mix. In addition, when the company aims at getting the target market for the product it is vital to budget efficiently for the promotional campaign since through effective promotion the company with be able to get customers.
There is a sharp difference between activities to do with customer sales and promotional activities for business to business sales. Samsung is mostly famous for its product quality and user experience but Samsung is also known for being a giant in sponsoring events. Samsung Electronics Industry Co Ltd was established in Let us start the Samsung Marketing Mix: Samsung sells directly to the retailers and service dealers.samsung MARKETING MIX Samsung Group is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul Samsung was founded by Lee Byung-chul in.
Moving on to the next point, we will talk about 4P’s marketing mix of Samsung Galaxy S. English presenting Group 8 The first P is Product. There is no denying the fact that the Galaxy S series from Samsung is the most popular Android up to date.
The Marketing Mix Strategy for Samsung Introduction It is imperative for any business dealing with products particularly tangible goods to consider and get right they include: Product, Price, Place and Promotion. The 4Ps are what the marketers or business people call the marketing mix.
The Marketing mix of Samsung galaxy discusses the 4P's of Samsung galaxy series, which was responsible for the brand building of Samsung killarney10mile.comg is a brand very common among the youth. Both, creative products and excellent service delivery provide a.
The 4 P'S of Marketing- Advertisement-Samsung-Company- Business-Emre Sarcan 1. THE 4 P’S FOR MARKETING By Emre Sarcan 2. Samsung Electronics Co., Ltd. (Korean: 삼성전자; Hanja: 三星電子) is a South Koreanmultinational electronics company headquartered in Suwon, South Korea. It is the flagship subsidiary of the Samsung Group and has been the world's largest information technology company by.Download