They will also know that they have helped to produce the audit. There are lots of types of audits performed in the workplace, and of all these, a marketing audit might be one of the most helpful tools a business owner has.
The checklist is designed to answer the question, what is the current marketing situation?
Is the political and legal landscape changing in any way? Internal Review Collect year-to-date current sales and marketing reports.
What is the current state of New Product Development? Are there practices which their competitors — or companies in other sectors — find effective?
The relative strengths and weaknesses of competition. The marketing audit objectively analyses the marketing function of a business, by looking in particular at: In many ways the marketing audit clarifies opportunities and threats, and allows the marketing manager to make alterations to the plan if necessary.
Are our marketing team implementing the marketing plan effectively?
How effective is our marketing team? Their buyer decision process and consumer behaviour. Place Are we getting our marketing communications right? Price How effective and efficient is distribution? The marketing team within a business are fully involved in the marketing audit.
Ask vendors, suppliers and business partners for their opinions of your company and the efficacy of marketing efforts. Ask your employees how optimistic they feel about sales for the next few quarters.
A marketing audit is a series of important questions, such as:Marketing Audit The marketing audit is a fundamental part of the marketing planning process. It is conducted not only at the beginning of the process, but also at a series of points during the implementation of the plan.
Using tools and professional know-how, we will provide you with a PDF report featuring a checklist of actionable improvements, strategic recommendations, and our observations from years of auditing digital marketing programs.
A marketing audit should include an overview of the company, a list of marketing goals, a description of current customers, a target customer profile and a product or service description. The audit should also include a list of competitors, a communication plan and a description of previous marketing efforts.
Marketing Audit Is a Key Element to Business Success The word audit has a bad reputation. The mere mention of an audit often makes. Marketing Audit is a comprehensive systematic, independent and periodic examination of company’s marketing environment, objectives, strategies and activities with a view to determining problem areas and opportunities and recommending plans of action to improve marketing performance.
An audit provides a “snap shot” of the current situation.A marketing audit is a systematic examination of each element of the firm’s current marketing activity and achievements to determine how well and cost-effectively each element helps the firm meet its overall goals.Download