The simulation ends on Wednesday, April 15, at 4: Unit Sales — tracks the unit sales for both battery types. Your two products vary in their performance across five technology features.
Sales Varianc — displays sales variance by year [Advanced Scenario only].
The team that maximizes cumulative profit in their highest of the three rounds wins. The simulation is organized into 3 sections: It never fails to give everyone their own big ""aha! How opposing interests and asymmetric information affect team dynamics.
The Scenario Description explains the decisions the student will need to make. Results filtering options and administrative tools highlight Best Scores and Notable Runs. Students also submit a brief statement explaining their strategy.
Students are presented with varied levels of market intelligence.
Prepare, Analyze, and Decide. The winning team will be notified Wednesday evening and will be asked to present their strategy in class on Thursday, April Go to the prepare tab, watch the video and read: But a new, potentially disruptive battery technology, the ultracapacitor, is on the horizon. How to build, participate in, and lead effective teams.
Finally, teams should purchase and complete the full simulation 9 rounds and submit their high score. It is worth twice the normal classroom participation grade for the day.
Register your team name and its members by signing up at the class reception. If students do not have a team by Thursday, April 9, they will be assigned to a team in class that day. Meet students during the class reception and team building meet and greet on Tuesday, April 7. Students will also need to set product prices, and, in the Advanced mode, yearly sales forecasts.
Debrief screens allow instructors and students to display and analyze class results. Premium Educator access is a free service for faculty at degree-granting institutions and allows access to Educator Copies, Teaching Notes, Free Trials, course planning tools, and special student pricing.
Adjustable model assumptions to customize play according to individual class needs for either introductory or advanced scenarios. Two way radios are commercial radios and walkie talkie systems used by service personnel and taxi companies.
To capitalize on these opportunities, the company must invest in improving product performance. Students can use these details, along with information in the Analyze reports, to inform decisions for the next round.
How cognitive biases impair decision-making. You sell your batteries to businesses that produce consumer electronics.Transcript of Persevering Through the Back Bay Battering.
Darren Mumford I felt quite confident I was going to successfully implement a disruptive strategy and take the Back Bay Battery organisation to new heights. few valuable and perhaps unintended lessons as a result of my interactions with the Back Bay Battery simulation. I began.
Back Bay Battery Simulation. Uploaded by. Nathan J Kerr. Identify at least two strategies that you used in addressing the challenge described above.
Identify one strategy that worked and one strategy that did not work. To finally get a handle on profits/ losses/ etc., I initially raised the price of the ultra- capacitor to minimize the.
Back Bay Battery Simulation Read. Back Bay Battery Simulation ; Purchase Back Bay Battery Simulation for your team There is a free and a paid version of the Bay Bay Battery simulation.
The Back Bay Simulation taught me how to strategize in a managerial position. I was faced with tough investing decisions and what is known as the innovator’s dilemma. Deciding where to invest, either in Research and Development on existing technologies or in new technology, was the basis of the.
Strategic Innovation Simulation Back Bay Battery. Request a Demo! $ / seat. Simulation Overview. Plan an innovation strategy to help a newspaper increase circulation and revenues.
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Product Launch: B&B Enterprises Maximize profit during a new product launch while making key decisions around. What was your strategy going into the simulation? That would have allowed Back Bay to gain a competitive advantage and keep existing customers (that could easily switch from the company’s conventional batteries to the company’s ultracapacitors) as well as attract new ones.
The second piece of information implied that demand for my .Download